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About Us

L.I.F.E. Association is a not-for-profit "members only" association that provides access to special privileges which empower its Members with choices that can positively impact their day-to-day lives.

As a Member of our exclusive membership organization, you will enjoy many services and programs that are not available to the general public. As a Member, you will find that you are able to S-T-R-E-T-C-H many of the dollars you currently spend. The more you utilize your L.I.F.E Association benefits, the more you will save due to the comprehensive benefits offered.

As a Member, you also have access to a variety of upgraded memberships, including insured healthcare benefits, offered through Association Group insurance contracts with major insurers. Plans are designed with cost in mind so there is certain to be an excellent choice for each Member's budget. L.I.F.E. Association is committed to stretching Member's healthcare dollars. For more information, please call 1.888.624.0476

President: Greg J. Golnick
Executive Vice President: Debbie L. Davis
Senior Training & Sales Specialist: Joelle Schrader
Chief Technology Officer: Ken Mark
Travel Manager: Jody McConnaughay
Partnership Marketing: Paula Johnson

Generations Gold, Inc. was founded in 1992 for the sole purpose of delivering unprecedented value to members exclusively through client financial institution partners.  The corporate office is located in West Palm Beach, Florida and the company currently serves more than one million members.

Our mission is to help members “Live Better for Less” by delivering extraordinary value and concierge service with each and every member contact! 

Our core values:

Provide the best possible service quality and value to members.
The statement is clear, simple, and straightforward. We make sure that each member of our team fully comprehends its meaning, and that they unconditionally embrace our unique business philosophy. We are committed to excellence, to being the absolute best in the world, we will never settle for mediocrity.

We must be anything but ordinary. We must stand apart from every other service-oriented organization by providing extraordinary service, above and beyond anything our members have ever experienced. We expect our team to “WOW” our members, consistently, each and every time they pick up the phone. Specifically, we require the following:

  • We put ourselves in our member’s “shoes” and treat the member the way we would like to be treated.
  • We are professional, friendly, creative and intelligent. We will make a difference for our members and their families!
  • We anticipate our members’ needs as if they were our own. We are creative! We don’t simply respond to members’ requests we “anticipate” members’ needs!

We must provide the lowest prices and best value on everything we offer. That’s why we’re here! We must “WOW” our members with the best deals and pricing available anywhere. Specifically, we require the following:

  • Our goal is to “dig deep”, turn over every rock and stone to find our members the best value! It’s our charge to make sure that members can’t get the value we offer on their own, without us.
  • We are tenacious advocates for our members. We look beyond “published” or “standard” pricing whenever possible and consider it a challenge to get our members a better deal.
  • We are creative!  We think of ways to get more for our members, for less. Using every resource available to us every time.

Generations Gold, Inc. has assembled a great team! Our Division Leaders are deeply committed to maintaining our standards of excellence. They are committed to on-going training programs, good coaching, an exceptional motivation and reward system and truly believing as a company that our greatest assets are our clients and members.

We truly hope you and your family will take advantage of all you’re entitled to!